Mailchimp Data Connector
Connect Mailchimp to Google Sheets, Looker Studio, BigQuery, or Claude. Centralize your data and create custom reports. Free forever plan included.
Choose Your Destination
Send your Mailchimp data anywhere you need it
Google Sheets
Best for custom reports & analysis
- Query builder with filters
- Scheduled auto-refresh
- Unlimited accounts per query
- Free forever plan
BigQuery
Best for enterprise data warehousing
- Enterprise-grade storage
- SQL analytics at scale
- Cross-platform data blending
- Historical data retention
Claude
Best for AI-powered analysis
- Works with Claude
- Natural language queries
- Automated insights & reports
- MCP protocol standard
Why connect Mailchimp?
- Data centralization across destinations
- Automatic updates & scheduled refreshes
- Custom analysis tailored to your needs
- Campaign optimization with real-time data
Everything You Need for Mailchimp Reporting
Email Campaign Analytics
Track open rates, click rates, bounce rates, and unsubscribe rates across all your campaigns. Monitor delivery performance and engagement trends over time for continuous optimization.
Audience Segmentation Insights
Analyze subscriber growth, list health, and segment performance. Monitor audience demographics, engagement levels, and subscription sources to refine your targeting strategy.
Automation Workflow Performance
Measure the effectiveness of your automated email sequences. Track trigger rates, completion rates, and revenue attribution for each automation to maximize ROI.
A/B Testing Insights
Compare subject lines, send times, and content variations with detailed split test results. Identify winning combinations to improve open and click-through rates.
Subscriber Growth Tracking
Monitor new subscribers, unsubscribes, and net list growth over time. Analyze signup sources and identify the most effective acquisition channels for your audience.
Revenue & E-commerce Tracking
Connect email performance to revenue with purchase tracking, average order value, and campaign ROI metrics. Attribute sales directly to specific campaigns and automations.
Mailchimp in numbers
200+
Connected accounts
100+
Weekly users
10K+
Queries executed last week
1,000+ Agencies Already Trust Us
- 50+ agencies migrated from Supermetrics to Detrics
- Average savings of $15K USD annually
- Quality and satisfaction guarantee



