Every platform tells you the sale that suits it
Meta claims the conversion, Google does too, and GA4 says something else: moving budget becomes a bet. Consolidate ads, analytics and your store in your own BigQuery, and decide with each channel's real ROAS.
Before and after unifying your data
Before
- Every platform claims the sale, and I don't know which channel actually drives margin
- I set my ad budget blind, on a ROAS that doesn't subtract fees, shipping or returns
- At the year's peak (Black Friday, Cyber) I react late: by the time I see the number, it's already spent
- Every month that passes I lose the history to compare season over season
- Adding a new brand means rebuilding all the reporting from scratch
After
- Real margin per channel: ad spend, sales, shipping and returns crossed in one place
- I decide where to scale investment with each channel's real ROAS and CPA
- At peak sales I react in the moment, with hourly data
- Years of history to compare this season against previous ones and forecast
- Adding a brand means replicating the architecture already built, not rebuilding it
The 5 signs you've outgrown your stack
- 1
Your Sheets dashboards load slowly
- 2
Someone leaves your data team and chaos follows
- 3
You use AI but it reports your KPIs wrong
- 4
You can't build a creative dashboard with ad images
- 5
You feel you can't trust your own reports
Our e-commerce integrations
Don't take our word for it, 1,025 agencies say it
We used to spend 20 hours filling in data. Now those are 20 hours thinking about actions that impact the levers to improve our clients' numbers.
Carolina Dubiansky
CEO
Every time a new client joins, the weekly and monthly reports are configured once. I know that client will have their reports every single week.
Kevin Raia
Founder
Detrics helped us build a data-driven decision system. The time saved goes directly to analysis and client management.
Mathias Schusterman
Co-Founder
The platform runs super fast compared to our previous tool. Data loading is much faster, which clearly speeds up all our processes.
Agustín Roletto
PPC Account Manager
After testing it and seeing how easy it was to get to the data compared to what we were using before, it was almost an inevitable decision.
Magali Laudonio
Process & Innovation Manager
Where Detrics is far superior is in support. We have a problem and within ten minutes we're already talking to someone who solves it. That's unthinkable with other tools.
Hipólito Pannunzio
Co-founder
BigQuery
The use cases for your store
Want the step by step? Each use case shows it in full: the before, the after and how to implement it.
Multi-channel attribution
Consolidate Meta, Google Ads and GA4 into one master table with comparable ROAS per campaign.
View use case →
Dashboards that don't scale
Move the processing to BigQuery and serve years of data in seconds.
View use case →
Replace Supermetrics
Cut your stack cost and keep ownership of your data.
View use case →
Unlimited history
APIs retain little more than a year. Your BigQuery can retain everything.
View use case →
Manage 50+ clients
Multi-client architecture in BigQuery: onboarding in minutes and schemas that survive team turnover.
View use case →
AI on your warehouse
AI doesn't fix messy data: it exposes it. Give it a reliable foundation.
View use case →
Budget control
Pacing alarms on your BigQuery: catch a stopped campaign or runaway spend the day it happens.
View use case →
Creative dashboards
Ad images that never expire: the only ETL/ELT platform that stores them permanently in your own cloud.
View use case →An e-commerce dashboard, from 0 to 100
Our co-founder builds in 30 minutes the dashboard that consolidates Meta, Google, Pinterest and GA4: spend, revenue, purchases and ROAS per channel, with the source code public to clone. Spanish audio, English subtitles available.
Try it with your own data
Live demo
The dashboard from the video, deployed with real anonymized data. Filter by channel and compare periods.
Open the demo →Dashboard source code
The public repo: Next.js + BigQuery, ready to clone and adapt to your store's sources.
View on GitHub →E-commerce connectors
Shopify, Tiendanube, WooCommerce, VTEX, Mercado Libre and Google Merchant Center, among 37+ sources.
See connectors →How much does Detrics cost?
Try any product for free and pay once you've validated it.
E-commerce FAQ
Stop guessing and start deciding
*No credit card required
- Ads, analytics and store in one warehouse
- Real ROAS per channel and per campaign
- Free plan to get started