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Detrics

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Detrics

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Eliminate your agency's budget errors

One campaign that stopped spending, another spending twice what it should: with every account's investment consolidated daily in your BigQuery, a Slack or email alarm warns your team before the client asks.

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Budget control
Detrics

Before and after taking control of pacing

Before

  • Drift shows up in the weekly report, after it already cost money and trust
  • Checking pacing means going platform by platform, account by account
  • I have 50+ accounts, nobody gets to review them all every day, and I'm always fighting fires
  • The client calls to ask before the team finds out
  • Every platform reports spend in its own format and has different rules

After

  • You catch the drift when the wrong budget gets set, or when spend spikes or drops
  • One dashboard with every ad platform consolidated, and every account in your agency
  • Alarms that catch investment problems across all your clients, hour by hour
  • Your team catches it the hour the problem happened, fixes it, and the client never finds out
  • Thresholds per client, campaign or platform, defined in your client master, with Detrics unifying the platforms

Our integrations

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CASE STUDIES

Don't take our word for it, 1,025 agencies say it

20 hrs/week saved

We used to spend 20 hours filling in data. Now those are 20 hours thinking about actions that impact the levers to improve our clients' numbers.

Carolina Dubiansky

Carolina Dubiansky

CEO

Giver Solutions
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20 min client setup

Every time a new client joins, the weekly and monthly reports are configured once. I know that client will have their reports every single week.

Kevin Raia

Kevin Raia

Founder

Kin Comm
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40 clients managed

Detrics helped us build a data-driven decision system. The time saved goes directly to analysis and client management.

Mathias Schusterman

Mathias Schusterman

Co-Founder

Clica
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70+ ad accounts

The platform runs super fast compared to our previous tool. Data loading is much faster, which clearly speeds up all our processes.

Agustín Roletto

Agustín Roletto

PPC Account Manager

viva! Conversion
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40 autonomous users

After testing it and seeing how easy it was to get to the data compared to what we were using before, it was almost an inevitable decision.

Magali Laudonio

Magali Laudonio

Process & Innovation Manager

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15 ad accounts

Where Detrics is far superior is in support. We have a problem and within ten minutes we're already talking to someone who solves it. That's unthinkable with other tools.

Hipólito Pannunzio

Hipólito Pannunzio

Co-founder

We Are Blend
Read case study
View all case studies
G2 badge - Detrics 5-star reviews Reviews 4.9
(69 reviews)
Review us on G2

Effortless Data Integration with Detrics

I love how easy to use and fast Detrics is for integrating data. It's super easy to set up a custom database for a client in mere minutes. It's perfect for my needs. Nothing really, atleast for the stuff I use detrics with I use Detrics to combine data from Me…

T
Tom N.
December 23, 2025

The best tool to get data

The templates to create dashboards about diferents topics The limit of the queries quantity for the free version Detrics solves my need to have the data of many clients centralized in one place to make data-driven decisions.

A
Alan D.
September 12, 2025

The boost in productivity for me and my team has been amazing

First of all the easy it is to use and implementation. Really intuitive, great support and the best, no bugs! It was really fast and easy to integrate with all marketing platforms that I use. Detrics allows me to download al marketing metrics and dimensions I…

I
Ignacio G.
July 18, 2025

Simple Integration and Detrics Economy

I like how Detrics simplifies my report management for my agency. It makes data downloading easier and is very user-friendly. I love how easy it is to integrate and how quickly it responds. Additionally, it is cost-effective, which is a great benefit. I also a…

J
Joshua H.
May 13, 2025

Click-and-Refresh Solution

Integration eliminated our weekly manual updates. Connected our data sources through simple clicks and reports now refresh automatically. Completely Satisfactory: There wasn't a single element I found disappointing or lacking in the entire experience. Connecte…

L
Lola G.
May 6, 2025

All features performed great with no complaints

I tried dietrics since day one, and it improved so much! All features performed great with no complaints Nothing particul, its a great product for daily use. automation and reporting velocity

s
santiago d.
May 6, 2025
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How it works

Step 1

Connect your sources

Create the transfers in Detrics using the campaign performance presets for each ads platform. Spend from all your accounts lands in clean tables in your BigQuery.

Connect your sources
Step 2

Detrics keeps the data fresh

Syncs run on their own, and incremental deduplication re-queries the window platforms restate retroactively. Every morning, yesterday's spend is ready to query.

Detrics keeps the data fresh
Step 3

Define budgets and thresholds

A small table with the monthly amount per client or campaign, and a pacing query that joins it to actual spend. With the BigQuery MCP connected, Claude writes it for you.

Define budgets and thresholds
Step 4

Schedule the alarm

A scheduled query runs every morning and, when the delta crosses a threshold, fires the notification to Slack or email. It's the same setup we left running at Loymark.

Schedule the alarm
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Resources to build it today

The alarm is one scheduled query on top of your spend tables. These resources save you the ramp-up.

Detrics Claude Skills

Free skills so Claude designs your data architecture and writes the pacing query for you.

Explore the skills →

The full Loymark story

How a 500-person team put alarms on 300+ ad accounts and cut churn by 25%.

Read the case studies →

Co-founder tutorial

The full BigQuery + Claude workflow on video: transfers, master tables and agentic development. Spanish audio.

Watch the video →
FAQ

Budget control FAQ

Detrics guarantees the raw material: spend from all your accounts, consolidated and deduplicated daily in your BigQuery. The alarm itself is a scheduled query plus a Slack or email notification you configure once; with the MCP connected, Claude writes and schedules it. On Enterprise projects our team leaves that setup running, like at Loymark.
In a BigQuery table or a Google Sheet connected as an external table: client, campaign, monthly amount. The pacing query joins it to actual spend and computes the delta and the projected run rate.
Syncs run daily, and incremental deduplication re-queries the days platforms restate retroactively. Every morning you have yesterday's investment, consistent across the 37+ sources.
Yes. With a client map in the warehouse, the same delta aggregates per client, account or platform, and each threshold fires its own notification. It's the setup Loymark uses for 100+ clients.
No. With the BigQuery MCP, Claude reads your tables, writes the pacing query and schedules it. The free Detrics Claude Skills ship that workflow ready to run.

Stop finding out from the client

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  • Spend from all your accounts consolidated daily
  • Slack or email alarms the day drift happens
  • Free plan to get started