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Detrics

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Detrics

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Unify attribution across all your channels in one dashboard

Meta claims the sale. So does Google. GA4 acts as the referee: consolidate spend and revenue from every platform in your own BigQuery and compare the real ROAS of your campaigns.

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Multi-channel attribution
Detrics

Before and after solving attribution

Before

  • Manual exports and one spreadsheet per platform, each telling a different story
  • Reported conversions add up to more than real sales: every channel inflates its own
  • ROAS impossible to compare across sources
  • History only goes as far back as each platform's API allows
  • Reporting that breaks as volume grows

After

  • GA4 is the source of truth, and multi-channel revenue is measured without duplication
  • ROAS measured by campaign, ad group and ad, for every platform from one place
  • ROAS and CPA comparable across paid, organic, direct and AI
  • Years of accumulated history that load almost instantly
  • One dashboard with real-time data that shows the full funnel
CASE STUDIES

Don't take our word for it, 1,025 agencies say it

20 hrs/week saved

We used to spend 20 hours filling in data. Now those are 20 hours thinking about actions that impact the levers to improve our clients' numbers.

Carolina Dubiansky

Carolina Dubiansky

CEO

Giver Solutions
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20 min client setup

Every time a new client joins, the weekly and monthly reports are configured once. I know that client will have their reports every single week.

Kevin Raia

Kevin Raia

Founder

Kin Comm
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40 clients managed

Detrics helped us build a data-driven decision system. The time saved goes directly to analysis and client management.

Mathias Schusterman

Mathias Schusterman

Co-Founder

Clica
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70+ ad accounts

The platform runs super fast compared to our previous tool. Data loading is much faster, which clearly speeds up all our processes.

Agustín Roletto

Agustín Roletto

PPC Account Manager

viva! Conversion
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40 autonomous users

After testing it and seeing how easy it was to get to the data compared to what we were using before, it was almost an inevitable decision.

Magali Laudonio

Magali Laudonio

Process & Innovation Manager

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15 ad accounts

Where Detrics is far superior is in support. We have a problem and within ten minutes we're already talking to someone who solves it. That's unthinkable with other tools.

Hipólito Pannunzio

Hipólito Pannunzio

Co-founder

We Are Blend
Read case study
View all case studies
G2 badge - Detrics 5-star reviews Reviews 4.9
(69 reviews)
Review us on G2

Effortless Data Integration with Detrics

I love how easy to use and fast Detrics is for integrating data. It's super easy to set up a custom database for a client in mere minutes. It's perfect for my needs. Nothing really, atleast for the stuff I use detrics with I use Detrics to combine data from Me…

T
Tom N.
December 23, 2025

The best tool to get data

The templates to create dashboards about diferents topics The limit of the queries quantity for the free version Detrics solves my need to have the data of many clients centralized in one place to make data-driven decisions.

A
Alan D.
September 12, 2025

The boost in productivity for me and my team has been amazing

First of all the easy it is to use and implementation. Really intuitive, great support and the best, no bugs! It was really fast and easy to integrate with all marketing platforms that I use. Detrics allows me to download al marketing metrics and dimensions I…

I
Ignacio G.
July 18, 2025

Simple Integration and Detrics Economy

I like how Detrics simplifies my report management for my agency. It makes data downloading easier and is very user-friendly. I love how easy it is to integrate and how quickly it responds. Additionally, it is cost-effective, which is a great benefit. I also a…

J
Joshua H.
May 13, 2025

Click-and-Refresh Solution

Integration eliminated our weekly manual updates. Connected our data sources through simple clicks and reports now refresh automatically. Completely Satisfactory: There wasn't a single element I found disappointing or lacking in the entire experience. Connecte…

L
Lola G.
May 6, 2025

All features performed great with no complaints

I tried dietrics since day one, and it improved so much! All features performed great with no complaints Nothing particul, its a great product for daily use. automation and reporting velocity

s
santiago d.
May 6, 2025
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Video

Our co-founder builds it from 0 to 100

30 minutes, from connecting the sources to deploying the dashboard: transfers, a master table with UTM matching, and agentic development with Claude Code. Spanish audio, English subtitles available.

How it works

Step 1

Connect your sources

Create the transfers in Detrics using the campaign performance presets for each ads platform, plus the GA4 traffic acquisition preset, which brings the session_campaign_id field.

Connect your sources
Step 2

Detrics fills your BigQuery

The first run downloads up to 6 years of history. From then on, incremental deduplication keeps everything fresh by re-querying only the window that changes.

Detrics fills your BigQuery
Step 3

Consolidate the master

With the BigQuery MCP, Claude builds the table that joins GA4 revenue to each campaign's spend via utm_id. Non-paid traffic enters as its own channel rows, so nothing gets counted twice.

Consolidate the master
Step 4

One dashboard, one table

Your BI tool reads exactly one consolidated table. The blending lives in SQL, versioned and testable.

One dashboard, one table
Start free
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Try it with your own data

Everything in the video is public: clone it, adapt the sources and run it on your data.

Dashboard source code

The public repo from the video: Next.js + BigQuery, ready to clone and adapt to your sources.

View on GitHub →

Live demo

The deployed dashboard with real anonymized data. Filter by channel, compare periods and see how it responds.

Open the demo →

Detrics Claude Skills

Free skills so Claude designs your data architecture and builds the consolidations for you.

Explore the skills →
FAQ

Multi-channel attribution FAQ

Paid GA4 revenue is blended onto the ads rows by campaign_id, and non-paid traffic enters as separate channel rows (Organic, Direct, AI). Every conversion lives in exactly one row of the master.
You have two alternatives: join by naming convention (utm_campaign equal to the campaign name) or stack the sources with UNION ALL and measure blended ROAS. With auto-tagging, Google Ads and GA4 join on their own via sessionGoogleAdsCampaignId.
Yes. The model is identical for any of the 37+ Detrics connectors: TikTok, LinkedIn, X, Snapchat, Mercado Ads and more. You add the platform's transfer and plug its branch into the master.
Up to 6 years on the first run, depending on each API's retention. Once in your BigQuery, that history is yours forever.
No. With the BigQuery MCP connected, Claude reads your tables and builds the consolidation. The demo repo includes the full query, ready to adapt.

Start measuring every channel with the same yardstick

Try Detrics free
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*No credit card required

  • Connect your sources in minutes, with clicks instead of code
  • Complete history and automatic syncs
  • Free plan to get started