Founding Team
Juan Pablo
CEO & Co-Founder
Tom
CTO & Co-Founder
Martina
COO & Co-Founder
Sebas
CMO & Co-Founder
Agustín
CFO & Co-Founder
We were born inside an agency, solving our own problems.
Detrics was founded in November 2023 because we lived the problem every day. We share office space with ABN Digital, our paid media and data analytics agency. We watched the team lose hours copying data by hand, we watched human errors ruin finished reports, and we watched tools like Supermetrics eat a huge portion of their budget. Nobody was going to fix that for us, so we decided to build it ourselves.
A team that understands both agencies and technology.
We're a group of founders who created ABN Digital, a paid media and data analytics agency, and Hike, a tracking and AI solution for marketing. Running both taught us the technical side and the commercial side of the problem Detrics now solves. Today, we're a 100% bootstrapped, founder-led, profitable company. Since launching in December 2023 with our first 1,000 users, we grew to 5,000 users by the end of 2024 and reached 20,000 in 2025. We process over 5TB of data monthly for more than 1,000 agencies across LATAM, working with brands like John Foos, Turismo City, Calm, ABN Digital, and Ukelele Growth Company.
Built 100% for paid media and e-commerce agencies.
Our advantage is simple: we know the problems because we share office space with an agency and work alongside users every day. We're not guessing what agencies need. We live it. That's why Detrics is designed specifically for paid media and e-commerce agencies, with Spanish-language support and pricing up to 20x more affordable than traditional alternatives. We wrote it for agencies from the first line of code.
Better data tools for LATAM agencies.
There's an urgent need in LATAM for data management tools that are affordable and actually work. We believe that solving it, and freeing agency budgets for other priorities, helps the whole region. Over the next 5 years we want to widen our data source coverage and our destinations so they fit what LATAM agencies really need. We'll also build features for agency-specific problems that the industry giants ignore, because agencies were never their focus. And we'll keep folding AI into the product so agencies can do more with less.