Last 20 free Supermetrics migrations

Instagram to Google Sheets Connector

Connect Instagram Insights to Google Sheets to analyze organic performance and create engagement reports. Free forever plan with 35 monthly updates.

No credit card required

Detrics dashboard interface showing data connectors

Why connect Instagram to Google Sheets?

  • Data centralization
  • Automatic updates
  • Custom analysis tailored to your needs and goals
  • Campaign optimization
27 metrics
21 dimensions
View Instagram Fields

Everything You Need for Instagram Reporting

Content Performance Analytics

Track post and reel performance with reach, impressions, and total interactions. Monitor likes, comments, shares, and saves.

Audience Demographics

Analyze audience by country, city, gender, and age groups. Track follower demographics and optimize content for target segments.

Follower Growth Tracking

Monitor daily follower count changes with historical trending. Track profile views, website clicks, and discovery sources.

Reel Performance Metrics

Measure average watch time, total watch time, and completion rates. Optimize reel content based on engagement patterns.

Account Reach Analysis

Measure account reach by follower vs non-follower. Track discovery metrics and viral reach potential.

TRUSTED BY THOUSANDS

Instagram in numbers

200+

Connected accounts

100+

Weekly users

20K+

Queries executed last week

Google Sheets Features

Query Builder

Select exactly the metrics and dimensions you need. Apply filters to refine your data without writing formulas.

Scheduled Updates

Set automatic refreshes hourly, daily, weekly or monthly. Your reports update themselves while you sleep.

Multiple Accounts

Each query supports unlimited accounts. Pull data from all your clients' accounts in one single request.

How It Works

1

Connect Your Instagram Account

Authenticate securely with OAuth 2.0 in one click. No developer needed.

2

Select Your Data

Choose the metrics, dimensions, and time frames you need. Use our curated templates or customize.

3

Automate

Set refresh schedules from hourly to monthly. Your reports update automatically.

GOOGLE SHEETS

Start Free, Scale When Ready

No credit card. No trial limits. Free forever plan included.

Free Forever

$0

35 queries/month with all features

What you'll get

  • All Data Sources
  • 1,000 rows per query
  • Unlimited accounts
  • Hourly refresh

1,000+ Agencies Already Trust Us

  • 50+ agencies migrated from Supermetrics to Detrics
  • Average savings of $15K USD annually
  • Quality and satisfaction guarantee