Last 10 free Supermetrics migrations

Google Merchant Center to Google Sheets Connector

Connect Google Merchant Center to Google Sheets to monitor your product feed health and Shopping performance. Free forever plan with 35 monthly updates.

No credit card required

Detrics dashboard interface showing data connectors

Why connect Google Merchant Center to Google Sheets?

  • Data centralization
  • Automatic updates
  • Custom analysis tailored to your needs and goals
  • Campaign optimization
18 metrics
71 dimensions
View Google Merchant Center Fields

Everything You Need for Google Merchant Center Reporting

Product Feed Status Monitoring

Track approved, disapproved, and pending products across your feed. Monitor feed processing errors, warnings, and expiration dates to maintain maximum product visibility.

Shopping Performance Analytics

Analyze impressions, clicks, and click-through rates for your Shopping listings. Track product-level performance to identify top sellers and underperforming items.

Inventory & Availability Tracking

Monitor stock levels, availability status, and product coverage across markets. Get alerts on out-of-stock items and track inventory health over time.

Price Competitiveness Insights

Compare your product prices against competitors with benchmark pricing data. Identify opportunities to adjust pricing strategy for better visibility and conversions.

Product Diagnostics & Issues

Track product data quality issues, policy violations, and feed errors. Monitor resolution status and prioritize fixes to maximize your active product count.

Multi-Country & Feed Management

Manage product feeds across multiple target countries and languages. Track performance by market and optimize your international Shopping strategy.

TRUSTED BY THOUSANDS

Google Merchant Center in numbers

200+

Connected accounts

100+

Weekly users

10K+

Queries executed last week

Google Sheets Features

Query Builder

Select exactly the metrics and dimensions you need. Apply filters to refine your data without writing formulas.

Scheduled Updates

Set automatic refreshes hourly, daily, weekly or monthly. Your reports update themselves while you sleep.

Multiple Accounts

Each query supports unlimited accounts. Pull data from all your clients' accounts in one single request.

How It Works

1

Connect Your Google Merchant Center

Authenticate securely with OAuth 2.0 in one click. No developer needed.

2

Select Your Data

Choose the metrics, dimensions, and time frames you need. Use our curated templates or customize.

3

Automate

Set refresh schedules from hourly to monthly. Your reports update automatically.

GOOGLE SHEETS

Start Free, Scale When Ready

No credit card. No trial limits. Free forever plan included.

Free Forever

$0

35 queries/month with all features

What you'll get

  • All Data Sources
  • 1,000 rows per query
  • Unlimited accounts
  • Hourly refresh

1,000+ Agencies Already Trust Us

  • 50+ agencies migrated from Supermetrics to Detrics
  • Average savings of $15K USD annually
  • Quality and satisfaction guarantee