Supermetrics is an add-on that allows you to extract data from more than 150 sources into well-known platforms like Google Sheets, Excel, PowerBI, Looker, BigQuery, Azure Warehouse, etc.
The platform enhances the spreadsheet it’s connected to and prepares it to receive data from various sources. It transforms a tool you already know into a ready-to-accept data list and facilitates the creation of recurring reports. As a result, it doesn’t change anything in your current setup but acts as an 'add-on'.
One of the main reasons people choose Supermetrics is that it’s an established product in the market and has many data sources and destinations.
Why do you need an alternative to Supermetrics? There are three main reasons why you should consider alternatives:
- Supermetrics is very expensive
It’s the most expensive option on the market, with monthly plans costing approximately $2,000 USD per month for agencies, freelancers, and in-house marketing teams. - It’s slow to update its existing connectors
Having so many connectors, Supermetrics doesn’t quickly update the recurring changes in APIs, which can result in missing important functions. (As the saying goes: 'He who grasps at too much, holds on to little'). - Poor support response
Many users report that Supermetrics lacks effective support, and they often have issues that can’t be resolved.
What are the best alternatives to Supermetrics? Here are the four best alternatives to Supermetrics:
- Detrics
We offer the same functionalities as Supermetrics but up to 20 times cheaper and more specialized in Paid Media integrations. - Agency Analytics
If you need a tool that also helps you visualize data, it has a drag-and-drop system to create branded dashboards with your logo. - Coefficient
Besides integrating data into Excel and Google Sheets, it also allows you to upload data from sheets to other destinations like Air Table or Hubspot. - Dashbo
Also allows creating alerts to stay on top of your metrics and avoid errors.
Quick comparison of these alternatives:
- Detrics: If you need to save costs and are primarily interested in integrations for paid media, web analytics, and organic traffic.
- Agency Analytics: If you don't want to use Google Sheets or Looker Studio to create your dashboards and prefer something simpler.
- Coefficient: If you need a solution with the capability to upload data to the platforms you use and that includes AI features.
- Dashbo: Ideal if you want to avoid using Google Sheets and also get budget alerts.
Conclusion If Supermetrics doesn’t meet all your needs, these alternatives will provide you with additional features, be kinder to your wallet, and offer newer and more modern interfaces.
Explore each option with their respective free trials and discover which one best suits your requirements.