Our D.A.R.T. Tactical Team

Are you facing any of these challenges?
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‍Tracking & Measurement
- Our e-commerce data shows duplicate purchases and unreliable conversion tracking 😥
- We can't accurately measure the real impact of our marketing campaigns across channels 😪
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‍Data Management & Automation
- Our data is scattered across multiple platforms making analysis time-consuming and error-prone 😱
- We need to consolidate our multi-country operations data but lack the infrastructure 😱
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‍Analytics & Reporting
- We're struggling to create automated, real-time dashboards that show our true business performance 😡

We are a nerd team, battle tested and always excited to face new challenges. When we see a business that is struggling with any of the things we know how to solve, we take it personal. We know how painful it can be to have any of the above issues and how blocking it is to your growth.

Navigate
- The Team
- Tracking & Measurement
- Referral Program Audit Call Benefit

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The Team
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Digital Analytics & Engineering Experts
‍Our team consists of certified Data & Tracking specialists who progress through a rigorous career roadmap covering every aspect of digital analytics. From DRA (Data & Reporting Analysts) to TRA (Tracking & Automation Engineers), each team member is trained in cutting-edge tools and methodologies.
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‍Tech Stack Mastery
‍We're proficient in the complete modern analytics stack: Google Analytics 4, Google Tag Manager (including Server-Side Tracking), BigQuery, Cloud Run, Meta Pixel, and various marketing APIs. Our automation engineers are skilled in JavaScript, TypeScript, Node.js, and cloud infrastructure development.
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‍Continuous Learning Culture
‍Our team follows a structured growth path  ensuring mastery in data analysis, automation, tracking implementation, and reporting. This systematic approach guarantees high-quality deliverables and innovative solutions for our clients.

Tracking & Measurement
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‍Server-Side Tracking Architecture
‍We implement sophisticated server-side tracking solutions using Google Tag Manager, enabling enhanced data accuracy and reliability. Our setup includes custom client configurations, proper event deduplication, and comprehensive user data enrichment through server-side processing.

‍E-commerce Tracking Excellence
‍We specialize in implementing robust e-commerce tracking solutions that capture the complete customer journey:
- Enhanced e-commerce events (view_item, add_to_cart, begin_checkout, purchase)
- Custom parameter validation and enrichment
- Cross-domain tracking implementation
- First-party context optimization

‍Marketing Platform Integration
‍Our tracking solutions seamlessly integrate with:
- Google Analytics 4 & Google Ads
- Meta Pixel & Conversions API
- TikTok Pixel
- Pinterest Tracking
- Custom marketing platforms

‍Data Quality Assurance
‍We implement comprehensive validation systems:
- Real-time debugging and monitoring Automated anomaly detection
- Cross-platform data consistency checks
- Custom alert systems for data discrepancies

‍Implementation Methodology
‍Our tracking implementation follows a systematic approach:
- Event Definition & Mapping
- DataLayer Structure Design
- Tag Manager Configuration
- Server-Side Processing Setup
- Testing & Validation
- Continuous Monitoring

Referral Program Audit Call Benefit‍
From this call you can expect to get a clearer picture of your current strategy, have actionables to increase quality and even on time fixes to ABC issues. It depends on the size and complexity of the problem.
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Before the Call - Your Prep Guide: Document Your Challenge
- Brief description of the problem you're facing
- Impact on your business/operations.
- Any previous attempts to solve it.

‍Identify the Category‍
- Tracking issues (GA4, Meta Pixel, conversion tracking)
- Data consolidation needs.
- Reporting inefficiencies.
- Automation requirements.

‍Gather Evidence
- Screenshots of discrepancies .
- Dashboard examples.
- Data comparison tables.
- Error messages or logs.
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⏱ First 5 Minutes: Introduction
- Welcome and referral program acknowledgment.
- Quick mutual introduction.
- Brief overview of your business context.
- Setting clear expectations for the call.

⏱ Next 10 Minutes: Problem Deep Dive
- Detailed review of your documentation.
- Clarifying questions from our team.
- Understanding the broader impact on your operations.

⏱ Following 20 Minutes: Solution Architecture
‍Our team will:
- Analyze the technical aspects.
- Discuss potential approaches.
- Consider implementation requirements.
- Evaluate different solutions.
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⏱ Final 10 Minutes: Action Plan Presentation
- Present our recommended approach.
- Outline next steps.
- Provide high-level timeline and resource requirements.
- Answer any immediate questions.

Price: $150 (Doesn't include referral discount)
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Note: To make the most of our session, please send your prep materials at least 24 hours before the scheduled call.

‍This structured approach ensures we can provide maximum value in our brief time together and lay the groundwork for a successful solution to your analytics challenges. Thank you again for being part of our growth!