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Google Merchant Center · MCP

Google Merchant Center MCP Server: ask Claude about your data

The Detrics MCP server gives Claude read-only access to your Google Merchant Center account. You ask in plain language and Claude answers from your live data, not a stale export.

Available on the free plan: 35 queries/month, no credit card.

Ask your agent about Google Merchant Center

Compare my Google Merchant Center sales this quarter against last quarter

What was my average order value in Google Merchant Center over the last 30 days?

How many sales did Google Merchant Center record this month vs. last month?

Which Google Merchant Center products got the most orders this week?

What you can analyze in Google Merchant Center

Product Feed Status Monitoring

Track approved, disapproved, and pending products across your feed. Monitor feed processing errors, warnings, and expiration dates to maintain maximum product visibility.

Shopping Performance Analytics

Analyze impressions, clicks, and click-through rates for your Shopping listings. Track product-level performance to identify top sellers and underperforming items.

Inventory & Availability Tracking

Monitor stock levels, availability status, and product coverage across markets. Get alerts on out-of-stock items and track inventory health over time.

Price Competitiveness Insights

Compare your product prices against competitors with benchmark pricing data. Identify opportunities to adjust pricing strategy for better visibility and conversions.

Product Diagnostics & Issues

Track product data quality issues, policy violations, and feed errors. Monitor resolution status and prioritize fixes to maximize your active product count.

Multi-Country & Feed Management

Manage product feeds across multiple target countries and languages. Track performance by market and optimize your international Shopping strategy.

What Claude can see in Google Merchant Center

every Google Merchant Center field Detrics supports, including:

product titleproduct brandavailabilityconditionchanneldiagnostic product IDnumber of productsnumber of diagnostic productsimpressionsclicksCTRconversionsconversion valueorders
HOW IT WORKS

How the Google Merchant Center MCP server works

Connect Google Merchant Center once and query it in plain language.

First step

Connect your first datasource

Link any of 32+ marketing and ecommerce platforms in a couple of clicks.

Second step

Connect Detrics to Claude

Add Detrics as an MCP connector in Claude. Your marketing data is ready to query in plain language.

DetricsClaudeMCP
And that's it

Start talking to your data

Ask Claude for any report in plain language. It builds the dashboard from your real numbers, no hallucinations.

Build a buyer-journey dashboard from my marketing data
Buyer journey LIVE
Sessions 12,302
Checkouts 145
Purchases 55
Close rate 37.9%
Done · generated by Detrics
Technical setup for developers

Add Detrics to any MCP-compatible client using your API key from app.detrics.io/mcp:

{
  "mcpServers": {
    "detrics": {
      "command": "npx",
      "args": ["-y", "detrics"],
      "env": {
        "DETRICS_API_KEY": "dk_••••••••"
      }
    }
  }
}

Available tools include list_connections, list_accounts, list_fields, and query_marketing_data. All Google Merchant Center access is read-only.

MCP

Frequently Asked Questions

You connect Google Merchant Center to Detrics once. The Detrics MCP server then exposes read-only query tools that Claude can call. Claude never sees your credentials and can never modify your Google Merchant Center account.
Anything the Google Merchant Center API exposes through Detrics, including product management, product performance. That covers every Google Merchant Center field Detrics supports, over any date range your account allows.
Any MCP-compatible client: Claude Desktop, Claude.ai, Claude Code, Cursor, Windsurf, and more.
MCP access is available on every Detrics plan. On the free plan it uses your 35 monthly data refreshes (the same quota as Google Sheets), no credit card required. Paid plans unlock higher quotas.

Ask your first Google Merchant Center question today

*No credit card required

  • Works with Claude, Cursor, Windsurf & more
  • Read-only access, OAuth 2.0 secured
  • Free plan with 35 queries/month