Criteo Ads · MCP

Criteo Ads MCP Server: ask Claude about your data

The Detrics MCP server gives Claude read-only access to your Criteo Ads account. You ask in plain language and Claude answers from your live data, not a stale export.

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Available on the free plan: 35 queries/month, no credit card.

Ask your agent about Criteo Ads

Build a weekly Criteo Ads report for my client meeting

Detect anomalies in my Criteo Ads spend over the past 14 days

Which Criteo Ads campaigns should I pause this quarter?

What was my Criteo Ads spend last month vs. the month before?

What you can analyze in Criteo Ads

Campaign & Ad Set Performance

Track impressions, clicks, spend, and CTR at the campaign and ad set level. See which line items drive the strongest performance.

Spend, Revenue & ROAS

Monitor cost, revenue, sales, and return on ad spend across every campaign. Measure AOV and conversion rate to prove commerce media impact.

Attribution & Device Breakdown

Break down results by channel, device, and attribution window. Understand where conversions come from across the funnel.

Product Feed & Catalog Performance

Pull catalog category and coupon breakdowns to see which products and promotions drive sales in your retargeting.

Video & Viewability

Compare video starts, completions, and completion rates alongside viewable and invalid impression counts for quality control.

Ad Set Settings Snapshot

Export configured budget, bid strategy, and targeting per ad set to audit how your campaigns are set up in one place.

What Claude can see in Criteo Ads

58 metrics and 38 dimensions, including:

campaign namedeviceadset nameadset statusadset delivery statusadset bid strategycostimpressionsclicksCTRconversion ratesalesrevenueROAS

Need full history and SQL? See the Criteo Ads BigQuery connector

HOW IT WORKS

How the Criteo Ads MCP server works

Connect Criteo Ads once and query it in plain language.

First step

Connect your first datasource

Link any of 37+ marketing and ecommerce platforms in a couple of clicks.

Connect a source

Second step

Connect Detrics to Claude

Add Detrics as an MCP connector in Claude. Your marketing data is ready to query in plain language.

Connect to Claude

And that's it

Start talking to your data

Ask Claude for any report in plain language. It builds the dashboard from your real numbers, no hallucinations.

Try it in Claude

Build a buyer-journey dashboard from my marketing data

Buyer journey LIVE

Sessions 12,302

Checkouts 145

Purchases 55

Close rate 37.9%

Done · generated by Detrics

Technical setup for developers

Add Detrics to any MCP-compatible client using your API key from app.detrics.io/mcp:

{
  "mcpServers": {
    "detrics": {
      "command": "npx",
      "args": ["-y", "detrics"],
      "env": {
        "DETRICS_API_KEY": "dk_••••••••"
      }
    }
  }
}

Available tools include list_connections, list_accounts, list_fields, and query_marketing_data. All Criteo Ads access is read-only.

MCP

Frequently Asked Questions

How does Claude access my Criteo Ads data?

You connect Criteo Ads to Detrics once. The Detrics MCP server then exposes read-only query tools that Claude can call. Claude never sees your credentials and can never modify your Criteo Ads account.

What kind of Criteo Ads breakdowns can Claude run?

Anything the Criteo Ads API exposes through Detrics, including attribution, performance, settings. That covers 58 metrics and 38 dimensions, over any date range your account allows.

Which AI clients are supported?

Any MCP-compatible client: Claude Desktop, Claude.ai, Claude Code, Cursor, Windsurf, and more.

How much does it cost?

MCP access is available on every Detrics plan. On the free plan it uses your 35 monthly data refreshes (the same quota as Google Sheets), no credit card required. Paid plans unlock higher quotas.

Ask your first Criteo Ads question today

Get Started Free

*No credit card required

Works with Claude, Cursor, Windsurf & more
Read-only access, OAuth 2.0 secured
Free plan with 35 queries/month