Bing Ads · MCP

Bing Ads MCP Server: ask Claude about your data

The Detrics MCP server gives Claude read-only access to your Bing Ads account. You ask in plain language and Claude answers from your live data, not a stale export.

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Available on the free plan: 35 queries/month, no credit card.

Ask your agent about Bing Ads

What was my Bing Ads spend last month vs. the month before?

Which campaign performed best on Bing Ads this week?

My Bing Ads CPA jumped last week. Find out where.

Build a weekly Bing Ads report for my client meeting

What you can analyze in Bing Ads

Campaign Performance Dashboard

Monitor spend, impressions, clicks, and CTR across all campaigns. Track average CPC trends, conversion metrics, and revenue generation.

Conversion & Revenue Analytics

Measure conversions, conversion rates, and cost per conversion by campaign. Track revenue and total revenue metrics.

Quality Score Optimization

Analyze quality scores, expected click-through rates, and ad relevance at keyword level. Monitor landing page experience.

Impression Share Analysis

Track impression share, exact match impression share, and lost impressions due to budget. Monitor top impression rate.

Device & Network Segmentation

Compare performance by device type, operating system, and network distribution. Analyze mobile vs desktop conversion rates.

Geographic Performance

Break down metrics by country, state, metro area, and city. Track location-specific cost per conversion.

What Claude can see in Bing Ads

85 metrics and 53 dimensions, including:

campaign namead group namespendimpressionsclicks

Need full history and SQL? See the Bing Ads BigQuery connector

HOW IT WORKS

How the Bing Ads MCP server works

Connect Bing Ads once and query it in plain language.

First step

Connect your first datasource

Link any of 32+ marketing and ecommerce platforms in a couple of clicks.

Connect a source

Second step

Connect Detrics to Claude

Add Detrics as an MCP connector in Claude. Your marketing data is ready to query in plain language.

Connect to Claude

And that's it

Start talking to your data

Ask Claude for any report in plain language. It builds the dashboard from your real numbers, no hallucinations.

Try it in Claude

Build a buyer-journey dashboard from my marketing data

Buyer journey LIVE

Sessions 12,302

Checkouts 145

Purchases 55

Close rate 37.9%

Done · generated by Detrics

Technical setup for developers

Add Detrics to any MCP-compatible client using your API key from app.detrics.io/mcp:

{
  "mcpServers": {
    "detrics": {
      "command": "npx",
      "args": ["-y", "detrics"],
      "env": {
        "DETRICS_API_KEY": "dk_••••••••"
      }
    }
  }
}

Available tools include list_connections, list_accounts, list_fields, and query_marketing_data. All Bing Ads access is read-only.

MCP

Frequently Asked Questions

How does Claude access my Bing Ads data?

You connect Bing Ads to Detrics once. The Detrics MCP server then exposes read-only query tools that Claude can call. Claude never sees your credentials and can never modify your Bing Ads account.

What kind of Bing Ads breakdowns can Claude run?

Anything the Bing Ads API exposes through Detrics, including campaign performance, keywords & search. That covers 85 metrics and 53 dimensions, over any date range your account allows.

Which AI clients are supported?

Any MCP-compatible client: Claude Desktop, Claude.ai, Claude Code, Cursor, Windsurf, and more.

How much does it cost?

MCP access is available on every Detrics plan. On the free plan it uses your 35 monthly data refreshes (the same quota as Google Sheets), no credit card required. Paid plans unlock higher quotas.

Ask your first Bing Ads question today

Get Started Free

*No credit card required

Works with Claude, Cursor, Windsurf & more
Read-only access, OAuth 2.0 secured
Free plan with 35 queries/month