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Apple Search Ads · MCP

Apple Search Ads MCP Server: ask Claude about your data

The Detrics MCP server gives Claude read-only access to your Apple Search Ads account. You ask in plain language and Claude answers from your live data, not a stale export.

Available on the free plan: 35 queries/month, no credit card.

Ask your agent about Apple Search Ads

Detect anomalies in my Apple Search Ads spend over the past 14 days

Which Apple Search Ads campaigns should I pause this quarter?

What was my Apple Search Ads spend last month vs. the month before?

Which campaign performed best on Apple Search Ads this week?

What you can analyze in Apple Search Ads

Campaign & Ad Group Performance

Track spend, impressions, taps, and tap-through rate at the campaign and ad group level. Drill into the keywords driving installs.

Install & Conversion Metrics

Monitor new downloads, redownloads, and conversion rates. Measure cost per install and cost per acquisition across markets.

Keyword & Search Term Analysis

Analyze keyword performance, match types, and search term reports. Find high-intent terms and prune wasted spend.

Geographic & Device Breakdown

Break down performance by country, region, and device type. Optimize bids and budgets per market.

Creative & Ad Variation Insights

Compare ad variations and creative sets to identify the strongest performers. Iterate creatives based on real install data.

Spend & ROAS Tracking

Monitor daily spend pacing, average CPT, and return on ad spend. Keep budgets on target and uncover optimization opportunities.

What Claude can see in Apple Search Ads

23 metrics and 42 dimensions, including:

campaign namelocal spendimpressionstapsTTR
HOW IT WORKS

How the Apple Search Ads MCP server works

Connect Apple Search Ads once and query it in plain language.

First step

Connect your first datasource

Link any of 32+ marketing and ecommerce platforms in a couple of clicks.

Second step

Connect Detrics to Claude

Add Detrics as an MCP connector in Claude. Your marketing data is ready to query in plain language.

DetricsClaudeMCP
And that's it

Start talking to your data

Ask Claude for any report in plain language. It builds the dashboard from your real numbers, no hallucinations.

Build a buyer-journey dashboard from my marketing data
Buyer journey LIVE
Sessions 12,302
Checkouts 145
Purchases 55
Close rate 37.9%
Done · generated by Detrics
Technical setup for developers

Add Detrics to any MCP-compatible client using your API key from app.detrics.io/mcp:

{
  "mcpServers": {
    "detrics": {
      "command": "npx",
      "args": ["-y", "detrics"],
      "env": {
        "DETRICS_API_KEY": "dk_••••••••"
      }
    }
  }
}

Available tools include list_connections, list_accounts, list_fields, and query_marketing_data. All Apple Search Ads access is read-only.

MCP

Frequently Asked Questions

You connect Apple Search Ads to Detrics once. The Detrics MCP server then exposes read-only query tools that Claude can call. Claude never sees your credentials and can never modify your Apple Search Ads account.
Anything the Apple Search Ads API exposes through Detrics, including campaign. That covers 23 metrics and 42 dimensions, over any date range your account allows.
Any MCP-compatible client: Claude Desktop, Claude.ai, Claude Code, Cursor, Windsurf, and more.
MCP access is available on every Detrics plan. On the free plan it uses your 35 monthly data refreshes (the same quota as Google Sheets), no credit card required. Paid plans unlock higher quotas.

Ask your first Apple Search Ads question today

*No credit card required

  • Works with Claude, Cursor, Windsurf & more
  • Read-only access, OAuth 2.0 secured
  • Free plan with 35 queries/month