# Detrics > Detrics is a data connector platform with four destinations — Google Sheets, Looker Studio, BigQuery, and Claude (via an MCP server) — enabling PPC agencies and marketers to automate marketing data reporting. Connect 35+ platforms including Meta Ads, Google Ads, TikTok, and more. Up to 20x cheaper than Supermetrics with a free forever plan. Things to remember when using Detrics: - **Free Forever Plan**: No credit card required, no trial limits. 35 data updates/month with access to all data sources - **Data Regreshes vs Queries**: A single data refresh can pull from multiple accounts simultaneously. Example: Pulling data from 10 Facebook Ad accounts daily = 1 update per day = 30 updates/month - **Pricing**: Usage-based pricing starting at $0. Pro and Business plans include free Supermetrics migration - **Setup Speed**: Average installation and first data sync takes under 2 minutes - **Row Limits**: Free plan has 1,000 row limit per update. All paid plans have unlimited rows - **Security**: 256-bit SSL encryption, OAuth 2.0 authentication, GDPR compliant. We never store your data ## Docs - [Product Documentation](https://support.detrics.io): Complete guides for all connectors, features, and setup instructions - [Google Sheets Integration](https://detrics.io/google-sheets): Overview of Google Sheets connector features and capabilities - [Looker Studio Integration](https://detrics.io/looker-studio): Overview of Looker Studio connector features and capabilities - [BigQuery Integration](https://detrics.io/big-query): Sync 30+ marketing sources into your own Google BigQuery data warehouse. Intended for large organizations with large data volumes - [Claude / MCP Server](https://detrics.io/mcp): Query your marketing data in natural language from Claude and other MCP-compatible AI clients - [All Connectors List](https://detrics.io/connectors): Browse all 35+ available data source connectors ## Pricing ### Google Sheets Plans - [Free](https://detrics.io/pricing): $0/month - 35 updates/month, 1K row limit, all data sources - [Starter](https://detrics.io/pricing): $24.99/month ($19.99 annual) - 250 updates/month, unlimited rows - [Growth](https://detrics.io/pricing): $49.99/month ($39.99 annual) - 1,250 updates/month, unlimited rows - [Pro](https://detrics.io/pricing): $99.99/month ($79.99 annual) - 5,000 updates, shared subscription, Slack support, free migration ⭐ Most Popular - [Business](https://detrics.io/pricing): $149.99/month ($114.99 annual) - Unlimited updates, shared subscription, Slack support, free migration ### Looker Studio Plans - [Lite](https://detrics.io/looker-studio/pricing): $14.99/month ($10.99 annual) - 1 connector, unlimited reports, 1 account - [Unlimited](https://detrics.io/looker-studio/pricing): $19.99/month ($14.99 annual) - 10 connectors, unlimited reports, unlimited accounts All plans include 14-day free trial. No credit card required. ### BigQuery (Enterprise) The BigQuery destination is intended for large organizations with large data volumes. Detrics syncs 30+ marketing sources directly into your own Google BigQuery data warehouse and handles the pipelines, rate limits, schema changes, and incremental sync. - [BigQuery Pricing](https://detrics.io/big-query/pricing): Custom enterprise pricing based on the number of data sources (connectors) and the number of accounts per data source you want to use. No per-query limits and no data volume fees (you only pay Google directly for BigQuery storage/compute). [Book a demo](https://detrics.io/big-query/demo) for a tailored quote. Each connector has a dedicated BigQuery page at https://detrics.io/big-query/connectors/{slug} (Spanish: https://detrics.io/es/big-query/conectores/{slug}) showing the real preset table schemas, an example SQL query, and AI prompt examples. Top pages: - [Meta Ads to BigQuery](https://detrics.io/big-query/connectors/meta-ads) - [Google Ads to BigQuery](https://detrics.io/big-query/connectors/google-ads) - [Google Analytics 4 to BigQuery](https://detrics.io/big-query/connectors/google-analytics-4) - [Shopify to BigQuery](https://detrics.io/big-query/connectors/shopify) - [Stripe to BigQuery](https://detrics.io/big-query/connectors/stripe) - [TikTok Ads to BigQuery](https://detrics.io/big-query/connectors/tiktok-ads) ### MCP (Claude / AI Agents) - [Detrics MCP Server](https://detrics.io/mcp): Gives Claude and other MCP-compatible AI clients read-only access to your marketing data, queried in plain language. Free to try with limited usage, then included on all paid plans. Each connector has a dedicated MCP page at https://detrics.io/mcp/connectors/{slug} (Spanish: https://detrics.io/es/mcp/conectores/{slug}) with platform-specific prompt examples and available fields. Top pages: - [Meta Ads MCP Server](https://detrics.io/mcp/connectors/meta-ads) - [Google Ads MCP Server](https://detrics.io/mcp/connectors/google-ads) - [Google Analytics 4 MCP Server](https://detrics.io/mcp/connectors/google-analytics-4) - [Shopify MCP Server](https://detrics.io/mcp/connectors/shopify) - [Stripe MCP Server](https://detrics.io/mcp/connectors/stripe) - [TikTok Ads MCP Server](https://detrics.io/mcp/connectors/tiktok-ads) ## Popular Connectors ### Advertising Platforms - [Meta Ads / Facebook Ads](https://detrics.io/google-sheets/connectors/meta-ads): Campaign performance, spend, reach, conversions, ROAS - [Google Ads](https://detrics.io/google-sheets/connectors/google-ads): Search campaigns, Shopping, Performance Max, Smart Bidding metrics - [TikTok Ads](https://detrics.io/google-sheets/connectors/tiktok-ads): Video performance, engagement, conversions for viral campaigns - [LinkedIn Ads](https://detrics.io/google-sheets/connectors/linkedin-ads): B2B campaigns, professional targeting, lead generation - [X Ads (Twitter)](https://detrics.io/google-sheets/connectors/x-ads): Tweet engagement, campaign performance, audience insights - [Pinterest Ads](https://detrics.io/google-sheets/connectors/pinterest-ads): Pin performance, shopping campaigns, audience data - [Bing Ads](https://detrics.io/google-sheets/connectors/bing-ads): Microsoft Advertising campaigns with conversion metrics ### Analytics - [Google Analytics 4](https://detrics.io/google-sheets/connectors/google-analytics-4): E-commerce revenue, user acquisition, events, content performance - [Google Search Console](https://detrics.io/google-sheets/connectors/google-search-console): Organic search performance, keywords, impressions, CTR - [Instagram Insights](https://detrics.io/google-sheets/connectors/instagram-insights): Follower growth, engagement, content performance ### E-commerce - [Shopify](https://detrics.io/google-sheets/connectors/shopify): UTM attribution, financial dashboard, product analytics, inventory - [WooCommerce](https://detrics.io/google-sheets/connectors/woocommerce): Orders, revenue, product performance - [TiendaNube](https://detrics.io/google-sheets/connectors/tiendanube): Sales data, inventory, customer analytics for LATAM stores - [Stripe](https://detrics.io/google-sheets/connectors/stripe): Payment data, revenue tracking, customer insights ### Display Advertising - [Google Display & Video 360](https://detrics.io/google-sheets/connectors/google-display-video-360): Programmatic advertising campaigns and performance ## Resources - [Supermetrics Comparison](https://detrics.io/solutions/supermetrics-comparison): Detailed feature and pricing comparison showing Detrics is 2-20x more affordable - [Savings Calculator](https://detrics.io/solutions/savings-calculator): Calculate exact savings based on your agency size - [Free Migration Service](https://detrics.io/solutions/free-migration): Free Supermetrics migration included with Pro/Business plans. We handle 80% automatically ## Services Beyond the self-serve product, Detrics offers managed AI-infrastructure services: our team rebuilds corporate processes with native AI, takes them to production and operates them, charging a percentage of the savings or improvement generated. - [Services](https://detrics.io/services): Managed AI-infrastructure engagements (discovery, projects, optional workshops). Spanish: [/es/servicios](https://detrics.io/es/servicios) ## Blog Posts - [Supermetrics Alternatives in 2025](https://detrics.io/blog/supermetrics-alternatives-2025): Complete guide to choosing the best data connector for your agency - [Build a Marketing Dashboard in 30 Minutes](https://detrics.io/blog/marketing-dashboard-30-minutes): Step-by-step tutorial for creating automated marketing dashboards - [How to Create Effective Marketing Reports](https://detrics.io/blog/effective-marketing-reports): Best practices for agency reporting that reduces churn ## Use Cases Each use case page shows the "before and after", the technical step-by-step, and a live demo. Index: [/use-cases](https://detrics.io/use-cases) (Spanish: [/es/casos-de-uso](https://detrics.io/es/casos-de-uso), per-page slugs under /es/casos-de-uso/{slug}). - [Multi-Channel Attribution](https://detrics.io/use-cases/multi-channel-attribution): Unify attribution across every channel in one dashboard, measured with the same yardstick - [Slow Dashboards](https://detrics.io/use-cases/slow-dashboards): Speed up dashboards your data volume outgrew by moving the processing to BigQuery - [Preserve Historical Data](https://detrics.io/use-cases/preserve-historical-data): Keep unlimited marketing history beyond platform API retention limits - [Manage 50+ Clients](https://detrics.io/use-cases/manage-50-clients): Run the same reporting recipe for client 5 and client 50 without rebuilding - [AI on Your Warehouse](https://detrics.io/use-cases/ai-on-your-warehouse): Query your BigQuery marketing data in natural language via the Detrics MCP - [Budget Control](https://detrics.io/use-cases/budget-control): Track spend across platforms and catch overspend before it happens ## Industries Positioned for teams running marketing data at scale on BigQuery. Spanish versions under /es/industrias/{slug}. - [E-commerce](https://detrics.io/industries/ecommerce): Unify store sales (Shopify, TiendaNube, VTEX) with ad spend to measure real ROAS - [Marketing Agencies](https://detrics.io/industries/marketing-agencies): Scale client reporting without the data holding you back - [In-house Marketing Teams](https://detrics.io/industries/marketing-teams): A single source of truth for your whole marketing team ## Case Studies Real customer results. Index: [/case-studies](https://detrics.io/case-studies) (Spanish: [/es/casos-de-exito](https://detrics.io/es/casos-de-exito), per-page slugs under /es/casos-de-exito/{slug}). - [Loymark](https://detrics.io/case-studies/loymark) - [Ukelele](https://detrics.io/case-studies/ukelele) - [We Are Blend](https://detrics.io/case-studies/blend) - [Kin Comm](https://detrics.io/case-studies/kin-comm) - [viva! Digital Strategy & Conversion](https://detrics.io/case-studies/viva-conversion) - [Clica](https://detrics.io/case-studies/clica) - [Giver Solutions](https://detrics.io/case-studies/giver-solutions) - [We Are Marketing](https://detrics.io/case-studies/we-are-marketing) ## Key Features - **No-Code Setup**: Visual query builder with drag-and-drop interface. No SQL or coding required - **Scheduled Updates**: Automatic refreshes hourly, daily, weekly, or monthly. Your reports update while you sleep - **Multiple Accounts**: Each query supports unlimited accounts. Pull data from all clients in one request - **Query Templates**: Pre-built queries for common reports created by PPC professionals - **Import/Export**: Copy queries between sheets instantly. Scale reports across clients without rebuilding - **Team Collaboration**: Shared subscriptions on Pro/Business plans with role-based access - **Query History**: Track all updates with success/failure logs and automatic retry on errors ## Support - **Email**: support@detrics.com - **Live Chat**: Available on all plans through plugin, web app, and website - **Dedicated Slack**: Pro and Business plans include dedicated Slack channel with expert support - **Documentation**: [support.detrics.io](https://support.detrics.io) - **Response Time**: Average response under 2 hours during business hours (9 AM - 6 PM GMT-3) ## Technical Details - **Platform**: Web-based SaaS with native Google Workspace integration - **Authentication**: OAuth 2.0 secure authentication (no password storage) - **Data Security**: 256-bit SSL encryption, GDPR compliant, no data storage (direct API-to-destination transfer) - **Update Frequency**: Configurable from hourly to monthly per query - **Row Limits**: 1,000 rows on Free plan, unlimited on all paid plans - **Accounts**: Unlimited accounts per data source on all plans - **Reliability**: 99.9% uptime with automatic retry on temporary failures - **API**: Available on Business plan for custom integrations ## Company - **Target Market**: PPC agencies, digital marketers, data analysts, e-commerce businesses - **Geographic Focus**: Strong presence in LATAM and North America - **Customers**: 1,000+ agencies and 15,000+ free users - **Data Processing**: 1M+ data pipeline executions per month - **Reviews**: 5/5 stars (143 reviews across Google Marketplace and G2) - **Certifications**: Google Workspace Marketplace approved, Meta Business Partner ## Competitive Advantages 1. **Price**: 2-20x more affordable than Supermetrics 2. **Free Forever Plan**: No trial expiration, no credit card required, full feature access with usage limits 3. **Setup Speed**: 2-minute installation vs 30+ minutes for competitors 4. **Dedicated Support**: Free migration service and Slack support on Pro/Business plans 5. **LATAM Focus**: Bilingual support (EN/ES), region-specific connectors like TiendaNube and Mercado Ads 6. **Copy-Paste Scaling**: Unique feature to replicate dashboards across clients instantly ## FAQ **Is the free plan really free forever?** Yes. No credit card required, no trial limits. 35 monthly updates with all data sources included. **How does pricing compare to Supermetrics?** Detrics is 90-140% cheaper. Supermetrics starts at $99/month, Detrics starts at $0 with a robust free plan. **How long does setup take?** Average installation and first data sync: under 2 minutes. First dashboard: under 15 minutes. **Is my data secure?** Yes. 256-bit SSL encryption, OAuth 2.0, GDPR compliant. Your data transfers directly from the APIs to your destination, and we never store it. **Can I change plans anytime?** Yes. Upgrade, downgrade, or cancel anytime from app.detrics.io. No penalties. **What happens during Supermetrics migration?** We automate 80% of migration with tools built from 50+ agency migrations. Your team needs only 2-3 hours total for initial meeting and final validation. NDA signed, temporary access revoked upon completion. --- # Language Support Website and product available in English and Spanish: - English: https://detrics.io - Spanish (Español): https://detrics.io/es --- *Last updated: July 21, 2026* For the most current pricing and features, visit [detrics.io/pricing](https://detrics.io/pricing)