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Budget Control for Agencies for Facebook Ads, Google Ads and Google Analytics 4

Budget Control for Agencies

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For use with Google Sheets

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About this template

This template includes: Pre-configured queries ready to copy and paste (just connect your accounts), Main KPIs: cost, conversions, CPA, revenue, ROI, remaining budget, spend projection, Visual alerts when spending exceeds assigned budget, Automatic calculation of remaining daily budget, Multi-client and multi-platform consolidated view, Comparison with GA4 data for conversion validation.

What you can do with this template:

Avoid budget overruns with early alerts

Project monthly spend and adjust investment before closing

Control multiple clients from a unified view

Identify which clients need immediate investment adjustment

Compare performance across platforms for each client

Make proactive budget redistribution decisions

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