Keywords & Search Terms Analysis for Google Ads
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About this template
This template includes: Pre-configured queries ready to copy and paste (just connect your accounts), Main KPIs: cost, conversions, conversion value, CPA, ROAS, CVR, CTR, impressions, clicks, Analysis by match type (PHRASE, BROAD, EXACT), Comparison between keyword text and actual search terms, Temporal trend charts and spend/conversion distribution.
What you can do with this template:
Identify search terms that generate conversions vs. those that waste budget
Optimize match types based on actual performance
Detect potential negative keywords by analyzing irrelevant search terms
Compare conversion value vs. spend per keyword
Prioritize high-performing keywords to scale investment
Make bidding decisions based on granular data for each term
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