How viva! Migrated from Power My Analytics to Detrics and Accelerated Data Analysis for 56 Employees

The Challenge: Technical Limitations and a Restrictive Pricing Model

Before Detrics, viva! used Power My Analytics to manage their clients’ data. However, the platform had multiple issues that affected the agency’s daily operations.

Long queries required splitting information into multiple requests, turning simple tasks into complex processes. Support took days to respond, and solutions often didn’t solve the problems. Additionally, the pricing model charged extra for each account exceeding the 100-account limit.

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When we wanted to run very long data queries, Power My Analytics asked us to split the information. For some simple queries, but pulling data from the last two or three years, we had to split into four or five parts. That turned quick, simple tasks into more complex ones.

The pricing model also created friction. When exceeding 100 Analytics or GA4 accounts, the platform automatically charged extra for each additional account, limiting the agency’s growth.

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In our future plans to keep growing, we didn't agree with having to pay extra every time we added an account. We were looking for more freedom and another platform that wouldn't limit us or penalize us for adding accounts.

The Solution: Speed, Flexibility, and Real Support

Detrics transformed viva!‘s operations. Today, almost all teams use the tool: PPC, SEO, Automation, Marketplace, Web Development, and Analytics.

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The platform runs super fast compared to Power My Analytics, not only for large requests but also for normal or smaller ones. Data loading is much faster. That clearly speeds up all our processes.

One of the most valued features is the ability to export and import queries, allowing them to reuse templates across clients without having to recreate everything manually.

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Being able to export and import queries is super important because we often use very similar templates or reports across all clients. A couple of clicks to export it and in seconds have the same query in another document without having to create everything manually saves us a ton of time.

Support That Listens and Improves

For Agustín, the difference in support is remarkable. Not just because of response speed, but because of the openness to receive feedback and implement improvements.

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They've provided us with super good support compared to before. The speed and also the openness to receive feedback and make changes or additions, always trying to improve the tool, is super important to us because we see ourselves reflected in that way of thinking and working.

Time Saved Gets Reinvested in Analysis and Decisions

The most significant impact of Detrics at viva! is the time they can now dedicate to higher-value tasks: data analysis, campaign management, and faster decision-making.

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When you already have the data earlier, you can start analyzing earlier, so you can draw conclusions much faster, more agilely. Today I think in the world we live in, it's increasingly important to have everything ready to make decisions as soon as possible.

Additionally, having data more easily and quickly opens new possibilities to explore dashboards they previously wouldn’t consider due to fear of slow loading or breaking.

Why They Chose Detrics

The decision to migrate came through a colleague’s recommendation on LinkedIn. Although the change represented a challenge given the number of documents and years working with the previous platform, the cost of staying with Power My Analytics was greater than the effort to migrate.

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What builds our trust is sharing our way of thinking with the other company. When we see commitment, seriousness, and honesty on the other side. We found a team very willing to answer all our questions and to tell us 'no' many times—meaning they hadn't developed a certain capability yet or it was in development. That shows sincerity.