Key Results
Giver Solutions is a digital marketing agency specialized in growing e-commerce businesses that generate between $50,000 and $200,000 monthly. With 25 people on the team and 20 clients, they focus on service quality and making data-driven decisions every day.
We spoke with Carolina Dubiansky, CEO of Giver Solutions, about how Detrics transformed their agency's daily operations. Before, the team spent Monday mornings manually entering data, losing approximately 20 hours weekly. With Detrics, they have a master dashboard that automatically updates with data from Tienda Nube, Shopify, Meta, and Google Analytics, allowing them to focus on analyzing numbers and proposing growth actions.
The Challenge: 20 Hours Weekly Lost to Manual Data Entry
Before Detrics, the Giver Solutions team spent every Monday morning manually completing data. With 20 e-commerce clients who need daily information on sales, investment, and margins, the process was tedious and consumed valuable resources.
"We used to complete everything manually the old-fashioned way. We'd meet on Mondays at the office and the team spent the morning filling in data, so we lost many accumulated hours. With Detrics, we're saving approximately 20 hours weekly, which is a lot.
Reporting is the center of Giver Solutions’ service: they provide sales, investment, and margin information to their clients every day, not just in monthly reports.
The Solution: A Master Dashboard That Updates Automatically
With Detrics, Giver Solutions built a master dashboard that consolidates data from all the platforms they use: Tienda Nube, Shopify, Meta, and Google Analytics. The information updates automatically every day.
"It's the center of our service—data is what we base our decisions on and what we look at every day. Every morning if you ask anyone at Giver 'What do you do first?' It's: I open the master dashboard.
From Filling Numbers to Proposing Actions
The most significant impact of Detrics at Giver Solutions was transforming how the team works. The 20 hours they used to spend entering data are now invested in analyzing information and proposing improvement actions.
"Before, we spent 20 hours completing data. Now those are 20 hours thinking about actions that impact the levers to improve our clients' numbers. Now in the morning they analyze the numbers to make decisions, and in the afternoon we share the decisions to work on them.
Data Trust with No Margin for Error
One of the key benefits of automating data consolidation is eliminating the human errors that occurred with manual entry.
"What you have here is no margin for error. Unless something fails, there's not much margin for error. You log in and the data is there, and you can get to work improving what's there instead of filling in little numbers.
The Transformed Team: From Pushing Buttons to Making Decisions
The most visible change at Giver Solutions is how the team works day to day. They went from being focused on operational tasks to having strategic conversations about how to improve client results.
"It changed my team's day-to-day enormously. The team used to spend all day pushing buttons, and now they arrive and you hear discussions like 'hey, wait, this metric dropped, what do we do? What are we going to present?' Now they present me with actions to fix what's not working.
Why They Chose Detrics
Giver Solutions found Detrics through a recommendation from Mathias at Clica, who helped them understand how to structure their dashboard. Carolina especially valued that Detrics was created by people who understood an agency’s pain points.
"I look at why they built it and what was the core of the business. I understand you had an agency and understood an agency's pain points, and I said: 'Okay, if it happened to them, I'm going to be going through the same path, the same needs.'
