Key Results
Giver Solutions is a digital marketing agency specialized in growing e-commerce businesses that generate between $50,000 and $200,000 monthly. With 25 people on the team and 20 clients, they focus on service quality and making data-driven decisions every day.
We spoke with Carolina Dubiansky, CEO of Giver Solutions, about what changed in her agency's daily operation. The team used to spend Monday mornings typing in data, roughly 20 hours a week. Now a master dashboard updates on its own with data from Tienda Nube, Shopify, Meta, and Google Analytics, and those 20 hours go into reading the numbers and proposing growth actions.
The challenge: 20 hours weekly lost to manual data entry
Before Detrics, the Giver Solutions team spent every Monday morning manually completing data. With 20 e-commerce clients who need daily information on sales, investment, and margins, the process was tedious and ate the whole morning.
"We used to complete everything manually the old-fashioned way. We'd meet on Mondays at the office and the team spent the morning filling in data, so we lost many accumulated hours. With Detrics, we're saving approximately 20 hours weekly, which is a lot.
Reporting is the center of Giver Solutions’ service: they provide sales, investment, and margin information to their clients every day, not just in monthly reports.
The solution: a master dashboard that updates automatically
With Detrics, Giver Solutions built a master dashboard that consolidates data from all the platforms they use: Tienda Nube, Shopify, Meta, and Google Analytics. The information updates automatically every day.
"It's the center of our service—data is what we base our decisions on and what we look at every day. Every morning if you ask anyone at Giver 'What do you do first?' It's: I open the master dashboard.
From filling numbers to proposing actions
The 20 hours the team used to spend entering data now go into reading the numbers and proposing what to change.
"Before, we spent 20 hours completing data. Now those are 20 hours thinking about actions that impact the levers to improve our clients' numbers. Now in the morning they analyze the numbers to make decisions, and in the afternoon we share the decisions to work on them.
Data trust with no margin for error
Automating the consolidation also removed the human errors that came with manual entry.
"What you have here is no margin for error. Unless something fails, there's not much margin for error. You log in and the data is there, and you can get to work improving what's there instead of filling in little numbers.
The transformed team: from pushing buttons to making decisions
The team went from operational tasks to arguing about what to do when a client’s metric drops.
"It changed my team's day-to-day enormously. The team used to spend all day pushing buttons, and now they arrive and you hear discussions like 'hey, wait, this metric dropped, what do we do? What are we going to present?' Now they present me with actions to fix what's not working.
Why they chose Detrics
Giver Solutions found Detrics through a recommendation from Mathias at Clica, who helped them understand how to structure their dashboard. Carolina especially valued that Detrics was created by people who understood an agency’s pain points.
"I look at why they built it and what was the core of the business. I understand you had an agency and understood an agency's pain points, and I said: 'Okay, if it happened to them, I'm going to be going through the same path, the same needs.'
