Key Results
Clica is a digital marketing agency based in Buenos Aires, Argentina, specializing in performance marketing for e-commerce. With 20 people and 40 clients, they differentiate themselves through a proprietary methodology that includes fully understanding the client's business: margins, fixed costs, variable costs, and financial economic structure.
We spoke with Mathias Schusterman, Co-Founder of Clica, about how Detrics became the base of their data-driven decision system. They previously used a US-based competitor with no Tienda Nube integration, so the team downloaded that information by hand and pasted it into Sheets. Today the numbers from 10 platforms arrive consolidated every morning, and the hours that went into copying now go into analysis and client management.
The challenge: consolidating data from multiple platforms without Tienda Nube integration
Before Detrics, Clica used a US-based competitor to consolidate their clients’ data. However, there was a critical problem: they didn’t have integration with Tienda Nube, the most widely used e-commerce platform in Latin America.
This meant Clica’s team had to download Tienda Nube data by hand and paste it into Excel, a tedious and error-prone process.
"We consolidated that information manually, meaning we went and downloaded it to a Sheets file. It was manual work we had to do. There were definitely errors, and it was somewhat tedious because you had to go download the information.
The US competitor’s support also wasn’t set up for the Latin American market, which made it slow to resolve issues or ask for new features.
The solution: data consolidated automatically every day
Detrics automated the consolidation across every platform Clica uses, Tienda Nube included.
"For us, reporting is fundamental because we always make decisions based on data. We work with more than four or five different platforms, and consolidating all that information manually to make decisions is a very complex task. Detrics basically helped us build this system.
Now, all information is consolidated and automatically updated every day at 9 AM, without any manual work required.
Quick integration of new clients
Adding a client to the reporting system is one of the things Mathias values most. Between templates and the export/import queries function, onboarding now takes minutes.
"I have a main file where I integrate new clients. There are basically reports that are already set up, and all I have to do is add that client. Integrating that information into the report basically takes me 3 minutes. The integration is really very easy.
Trust in data for decision making
Clica bases every decision on numbers, so the numbers have to be reliable. Mathias knows how each one is calculated and where it comes from.
"There's a level of trust you need to have in the data to make decisions. If I don't trust the data or it's entered manually, there's a level where I'm going to be insecure about that decision-making. Today I'm very confident because I understand how I'm calculating it, how I'm downloading it, what fields I'm taking into account.
Time saved gets reinvested in analysis and management
The hours that used to go into downloading and pasting now go into analysis and client management.
"The good thing is precisely that information availability is immediate or happens automatically. When that time is freed up, that energy is freed up, you have to see what you do with that energy. The time saved goes directly to analysis and client management.
Why they chose Detrics
The decision to migrate to Detrics came from a team member’s recommendation. Mathias especially valued working with a local Argentine company, the cultural closeness, and the ability to request features and receive quick responses.
"I thought it was much better to work with local people, people who are developing this type of products locally. First, because there's cultural closeness, and second, because I want Argentinians to do well. Plus, the ability to talk with you and ask for a feature is something we didn't have with the previous competitor.
