Key Results
We Are Blend is a digital marketing agency founded in 2025, headquartered in Barcelona. With just 4 people, they operate in two well-defined niches: the automotive industry in Spain (Volkswagen Group dealership network) and e-commerce in Argentina, managing approximately 15 ad accounts across both markets.
We spoke with Hipólito Pannunzio, Co-founder of Blend, about why they chose Detrics over Supermetrics from day one. Two reasons: support that answers in minutes instead of tickets that take weeks, and Argentina-specific connectors like Tienda Nube and Mercado Libre. Hipólito explained how real-time reporting let them widen the service with clients like Tienda Ombú, from running campaigns to weighing in on business decisions, and how automation keeps their "few large accounts with maximum value" model workable with four people.
Two niches, two continents, one tool
Blend is a young agency with a clear proposition: few large accounts and maximum value for each client. Their work splits between the automotive industry in Spain, where they handle the official Volkswagen Group dealership network, and e-commerce in Argentina.
With just one year under their belt and four people on the team, they manage approximately 15 ad accounts across both markets. Their philosophy is to dedicate considerable time to both performance strategy and reporting for each client.
"Blend's philosophy is to work with few accounts, but large ones, and give each the time it needs: both in performance strategy and reporting. The idea is that each client receives all the value possible. We don't look to scale by volume; we look for few large accounts and help them grow.
Reporting as a pillar of the service
For Blend, reporting is part of the service itself. Each account can carry several reports: one that goes to the client and one the team keeps for internal use.
"For us, reporting is fundamental. We come from a school where it was always an added value to the service, not an extra. We make all decisions based on reports. From the moment a client comes in, there's already a report involved: to analyze the client, their market, their purchase intent. And as we move forward, those reports keep multiplying.
Why they chose Detrics over Supermetrics
The Blend team knew Supermetrics from previous experiences. When they founded the agency, they made a conscious decision: start with Detrics from day one. The reasons were clear.
"Both tools have similar potential; I wouldn't say one is technically much better than the other. Where Detrics is far superior is in support. We have a problem and within ten minutes we're already talking to someone who solves it with us.
We got to the point of getting into a Sheet together to edit a macro. That's unthinkable with other tools: you open a ticket and weeks later you end up talking to a chatbot.
Beyond support, the specific integrations for the Argentine market were decisive.
"Detrics has the connections we need for the accounts we manage in Argentina. For e-commerce, integrating Tienda Nube and Mercado Libre is fundamental.
Google Sheets vs. Looker Studio: each in its place
Blend uses both tools with clear criteria. Sheets for daily work and data manipulation; Looker Studio for client-facing reports.
"We build Looker reports with the client in mind: they look more polished and are easier to understand, so for presentations we always go with Looker over Sheets. We use Sheets more for internal work: tables that need editing or budget controls.
Scalability without adding headcount
Most agencies reach a point where more clients means hiring someone to own the data. Blend has not reached it.
"We can keep adding clients and maintain this reporting structure without a problem. We don't need to create a new role dedicated to data; that's already solved. That's exactly what tools like Detrics do for us: real-time data without spending hours building it.
Success story: Tienda Ombú
Tienda Ombú, a workwear brand in Argentina, is the clearest case of what real-time reporting changed for them.
"Tienda Ombú is a workwear brand from here, from Argentina. Having a real-time report on how their campaigns were doing was something that really made an impact; we weren't used to that. We learned a lot, and not just from our campaigns: from the store's overall results, from pricing strategy, things that were way outside what we were working on.
As an agency, that gave us two things: the client was more satisfied and, above all, we expanded our services with that account. We started making strategic decisions at the business level. Without reporting, we couldn't have done that.
What’s next: alerts
Automated alerts are still pending at Blend: budget and market thresholds they want to catch automatically.
"We're not doing alerts yet, but we'd like to and we know it's a must: budget alerts, market alerts, that kind of automation.
