Supermetrics Alternatives in 2025 - Discover the Best Tool to Integrate Your Paid Media Data
If you manage paid media campaigns, you probably know Supermetrics. They’ve been industry leaders in automation and consolidation of data flows for reporting and building dashboards. It allows you to download data from almost any platform and centralize it in Looker Studio, Google Sheets, and other destination platforms. But as you know, such power comes at a price. And that price, especially for growing agencies and paid media freelancers, can become a headache.
That monthly bill that keeps going up, the limits on accounts you can connect… there comes a point when you ask yourself: does it have to be this expensive? The answer is a resounding no.
The market has evolved. Today there are Supermetrics alternatives that are incredibly powerful, more flexible, and above all, much friendlier to your budget. Today we’re going to analyze the best options so you can make an informed decision, save money, and continue delivering the highest quality reports to your clients. We detail why Detrics stands out as one of the best options for paid media agencies, freelancers, and marketers looking for a robust and budget-friendly solution.
At the end of this article, you’ll see a comparison table highlighting the key features and pricing of each tool to help you make a well-informed decision.
Why Should Your Agency Consider a Supermetrics Alternative?
The need to look for an alternative almost always arises from the same frustration. Supermetrics is excellent to start with, but its model doesn’t always scale well with an agency’s success.
The Price Factor: When Scalability Becomes a Problem
This is the main reason. Supermetrics’ pricing model is often based on the number of users, ad accounts, and connectors. For an agency managing 10, 20, or 50 clients, the cost quickly skyrockets. Suddenly, a tool that was helping you becomes one of your highest fixed expenses. You’re looking for a solution that celebrates your growth, not one that penalizes it.
Connector and Account Limits in Lower Plans
To keep pricing affordable, you might have stayed on a basic plan. But soon you realize you need a connector that’s not included or you’ve reached the limit on client accounts. The next plan represents a significant price jump. You feel trapped between functional needs and budget constraints.
Looking for More Specific Paid Media Functionality
Supermetrics tries to cover everything, from SEO to organic social media. But as a paid media specialist, your needs are very specific: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, etc. Sometimes, a tool more focused on these platforms offers better performance, more specialized support, and product development that aligns with what you actually use daily.
Key Criteria for Choosing Your New Reporting Tool
Before we dive into comparing names, it’s crucial to know what to look for. Not all tools are created equal.
- Data Connectors: Make sure the tool has native and stable connectors for the platforms you use. Connector quality is key to avoiding erroneous data.
- Integration and Destination: Do you need the data in Looker Studio, Google Sheets, BigQuery? Verify that the integration is simple and straightforward.
- Pricing Model: Look for transparent and predictable pricing. A model that doesn’t punish you for adding a new small client to your portfolio.
- Ease of Use and Technical Support: You don’t have time for a months-long learning curve. The tool must be intuitive. Besides published documentation, you need a support team that responds quickly and understands your problem.
Analyzing the Best Supermetrics Alternatives on the Market
Now let’s get down to business. We’ve selected some of the most outstanding alternatives, including our own solution, to give you a complete picture.
Option 1: Detrics - The Smart Solution Designed for Paid Media Agencies
This is where we come in. Detrics was born precisely from the frustration we’ve described. We’re a team of professionals with extensive agency experience who got tired of paying fortunes for tools that weren’t 100% focused on our needs.
Why does Detrics shine where others stumble?
We obsessively focus on the connectors that paid media agencies use every day. We won’t make you pay for email marketing connectors or CRMs you’ll never use. Our infrastructure is optimized for Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and the main advertising and E-commerce platforms.
Fair and transparent pricing for growing agencies
Our pricing model is designed to scale with you. It’s clear, predictable, and won’t surprise you at the end of the month. We want to be your long-term partners.
Support that understands your urgencies
When you need to finish a client’s dashboard, you can’t wait 48 hours for a generic response. Our support team is made up of people who have been in your shoes. We speak the same language.
Option 2: Funnel.io
Funnel is an enterprise-level platform with its extensive list of connectors. It’s extremely powerful and very difficult to use. It goes beyond just connecting data; it cleans, transforms, and models it. It’s ideal for large companies with data teams. However, its power is also reflected in its price, which is often even higher than Supermetrics, positioning it out of reach for most agencies and freelancers.
Option 3: Windsor.ai
Windsor.ai has gained popularity for its extensive list of connectors and a competitive pricing model. It’s a solid option, especially if you need to connect data sources beyond paid media, such as CRM or databases. Its strength is the number of available integrations. Like the previous option, its price scales quickly if you need to increase data sources.
Option 4: Power My Analytics
Power My Analytics (PMA) is another well-known alternative, similar in many aspects to Supermetrics. It offers a good number of connectors and pricing that can be a bit lower, especially in its initial plans. The price can scale very quickly as accounts are added.
Option 5: Agency Analytics
Agency Analytics is a more recent tool on the market. Unlike Supermetrics, it offers an internal visualization board and Dashboard builder within the tool. Useful for users who don’t have knowledge in creating reports in Google Sheets or Looker Studio. It’s not an economical solution, its price is similar to Supermetrics, with just a few accounts we’re already in a price range of $500/month. Reviews highlight the almost non-existent support and long learning curve of the tool. If you have skills in Looker and Sheets, it’s not a solution for you.
Quick Comparison Table: Supermetrics vs. Alternatives
| Connector | Ideal For | Price Range | Key Feature | Support Level |
|---|---|---|---|---|
| Supermetrics | Large companies of all types | Very High | Extensive list of connectors | Very low |
| Funnel.io | Large corporations | Very High | Advanced data transformation | Medium |
| Windsor.ai | Teams needing many connectors | Medium - High | Great variety of connectors | Medium |
| Detrics | Paid Media Agencies and Freelancers | Low - Medium | Fair pricing, expert support, and Paid Media focus | Almost immediate response |
| PMA | Users using more than Looker and Sheets | Medium - High | Versatility | Medium |
Steps for a Successful Migration (Without Headaches)
Changing tools can sound scary, but with a plan, it’s simpler than it seems.
- Audit Your Current Connections: Make a list of all connectors and reports you have active in Supermetrics. This will give you a clear map of what you need to replicate.
- Choose Your New Tool and Do a Pilot Test: Before migrating everything, take advantage of the trial period (we at Detrics offer one!). Connect one or two client accounts and replicate a key dashboard.
- Rebuild Your Dashboards and Validate the Data: Once you feel comfortable, start rebuilding your main reports. Most importantly: compare the new tool’s data with the old one to ensure consistency.
If you currently use Supermetrics, we have good news. At Detrics we offer exclusive benefits to help you with the transition, including priority support in migrating your reports. We want the change to be as smooth as possible. Contact our team at support@detrics.io to learn more.
Changing is Growing
Leaving Supermetrics doesn’t mean taking a step back. It means taking a smart step. It means finding a Supermetrics alternative that better fits your business model, your budget, and your specific needs as a paid media professional.
Tools like Funnel.io are excellent for corporations, and others like Windsor.ai offer a sea of connectors. But if you’re an agency, analyst, or freelancer looking for power, simplicity, and fair pricing, Detrics is designed for you.
Don’t let a bill hold you back. Choose the tool that helps you grow.