BigQuery Connector

Sync X Ads Data to BigQuery

Detrics loads X Ads into Google BigQuery on the schedule you set. The tables arrive clean, the history keeps growing, and you can query everything from SQL, Looker Studio, or Claude. We run the pipeline so you don't have to.

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*Free 30-minute consultation

SELECT
  campaign_id,
  SUM(impressions) AS impressions,
  SUM(video_total_views) AS video_total_views,
  SUM(video_views_25) AS video_views_25
FROM `your_project.marketing_data.x_ads_video_performance_daily`
WHERE date >= DATE_SUB(CURRENT_DATE(), INTERVAL 30 DAY)
GROUP BY campaign_id
ORDER BY impressions DESC
LIMIT 10

Why send X Ads data to BigQuery?

Ad creatives that never expire

Creative URLs expire. Detrics archives your campaign images and videos permanently.

History without limits

Platform APIs cap how far back you can query. In BigQuery every X Ads sync is stored across its 11 tables, so you accumulate years of your own history.

One warehouse for everything

Join X Ads with the rest of your platforms in one place, no copy-pasting between sheets.

Ask Claude about it

With your data in BigQuery, Claude can answer business questions about X Ads in plain language.

X Ads tables in BigQuery

This is what Detrics creates for X Ads: 11 preset tables with scheduled syncs, plus any custom one you define.

Campaign Performance

account_overview_daily

X advertising campaign metrics overview

account namebilled charge local microimpressionsclicksURL clicksengagements+1

campaign_performance_daily

Social media engagement insights

account namecampaign namebilled charge local microimpressionsclicksURL clicks+5

ad_group_performance_daily

Ad Group level performance with campaign context

campaign nameline item IDline item namebilled charge local microimpressionsclicks+3

+2 more tables in this group

Creative & Conversions

tweet_content_performance

Tweet content with performance metrics

campaign namepromoted tweet IDpromoted tweet tweet IDimpressionsengagementsclicks+7

video_performance_daily

Video completion rates by campaign

campaign IDcampaign namebilled charge local microimpressionsvideo total viewsvideo views 25+3

social_engagement_daily

Social engagement - likes, retweets, replies

campaign IDcampaign nameimpressionsengagementslikesretweets+4

+3 more tables in this group

HOW IT WORKS

From X Ads to your warehouse

Connect your account once. Detrics handles schemas, syncs, and backfills.

First step

Connect your first datasource

Link any of 32+ marketing and ecommerce platforms in a couple of clicks.

Connect a source

Second step

Set up your destination

Point Detrics at your BigQuery project and dataset. We write the SQL and handle the setup for you.

Set up destination

Third step

Create your transfer

Choose what to sync and how often. Detrics builds and runs the pipeline for you.

Create a transfer

And that's it

Real-time data, forever

Your data lands in the warehouse and stays fresh automatically. We handle the syncing, the maintenance, and every API update for you.

Book a demo

In the demo we set everything up for you and save you hours.

Then ask Claude about it

With X Ads in BigQuery, the Detrics MCP server lets you run queries in plain language. MCP access is included with every BigQuery plan.

My X Ads CPA jumped last week. Find out where.

Build a weekly X Ads report for my client meeting

Detect anomalies in my X Ads spend over the past 14 days

Explore the X Ads MCP server

Every X Ads field, on demand

Preset tables curated by our team
Custom tables with any field combination
Incremental syncs that only load new data
Automatic backfill of up to 12 months of history

60 metrics

95 dimensions

View X Ads Fields

Get X Ads into your warehouse this week