BigQuery Connector

Sync Instantly Data to BigQuery

Detrics loads Instantly into Google BigQuery on the schedule you set. The tables arrive clean, the history keeps growing, and you can query everything from SQL, Looker Studio, or Claude. We run the pipeline so you don't have to.

Book a Demo

*Free 30-minute consultation

SELECT
  date,
  SUM(opens) AS opens,
  SUM(clicks) AS clicks,
  SUM(emails_sent) AS emails_sent
FROM `your_project.marketing_data.instantly_daily_sending_activity_daily`
WHERE date >= DATE_SUB(CURRENT_DATE(), INTERVAL 30 DAY)
GROUP BY date
ORDER BY opens DESC
LIMIT 10

Why send Instantly data to BigQuery?

See which emails sell

Join email campaigns with sales and traffic to see which sends actually drive revenue.

History without limits

Platform APIs cap how far back you can query. In BigQuery every Instantly sync is stored across its 6 tables, so you accumulate years of your own history.

One warehouse for everything

Join Instantly with the rest of your platforms in one place, no copy-pasting between sheets.

Ask Claude about it

With your data in BigQuery, Claude can answer business questions about Instantly in plain language.

Instantly tables in BigQuery

This is what Detrics creates for Instantly: 6 preset tables with scheduled syncs, plus any custom one you define.

Campaign Analytics

campaign_performance_overview

Key campaign metrics including sent emails, replies, opportunities and bounces

campaign namecampaign statusemails sentcontactedreplies uniquereply rate+2

daily_sending_activity_daily

Daily trend of emails sent, leads contacted, replies, opens and clicks

emails sentcontactedrepliesopensclicks

step_performance

Per-step sends, opens, replies and clicks to optimize your sequences

campaign namestep numberstep variantemails sentopensreplies+2

Emails

email_activity_log

Log of sent and received emails with direction, subject and campaign

email datetimeemail directionemail subjectemails count+3

Leads

leads_pipeline

Lead-level detail with interest status and engagement counts

lead emaillead first namelead last namelead reply countleads count+4

Sender Accounts

sender_inbox_health

Status, warmup state and warmup score for every sender inbox

sender emailsender statussender warmup statussender warmup score+1

HOW IT WORKS

From Instantly to your warehouse

Connect your account once. Detrics handles schemas, syncs, and backfills.

First step

Connect your first datasource

Link any of 33+ marketing and ecommerce platforms in a couple of clicks.

Connect a source

Second step

Set up your destination

Point Detrics at your BigQuery project and dataset. We write the SQL and handle the setup for you.

Set up destination

Third step

Create your transfer

Choose what to sync and how often. Detrics builds and runs the pipeline for you.

Create a transfer

And that's it

Real-time data, forever

Your data lands in the warehouse and stays fresh automatically. We handle the syncing, the maintenance, and every API update for you.

Book a demo

In the demo we set everything up for you and save you hours.

Then ask Claude about it

With Instantly in BigQuery, the Detrics MCP server lets you run queries in plain language. MCP access is included with every BigQuery plan.

How did my Instantly campaigns perform this month?

Which Instantly campaign had the best open rate?

Compare my Instantly opens against last month

Explore the Instantly MCP server

Every Instantly field, on demand

Preset tables curated by our team
Custom tables with any field combination
Incremental syncs that only load new data
Automatic backfill of up to 12 months of history

28 metrics

50 dimensions

View Instantly Fields

Get Instantly into your warehouse this week