BigQuery Connector

Sync Bing Ads Data to BigQuery

Detrics loads Bing Ads into Google BigQuery on the schedule you set. The tables arrive clean, the history keeps growing, and you can query everything from SQL, Looker Studio, or Claude. We run the pipeline so you don't have to.

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*Free 30-minute consultation

SELECT
  campaign_name,
  SUM(spend) AS spend,
  SUM(impressions) AS impressions,
  SUM(clicks) AS clicks
FROM `your_project.marketing_data.bing_ads_campaign_performance_daily`
WHERE date >= DATE_SUB(CURRENT_DATE(), INTERVAL 30 DAY)
GROUP BY campaign_name
ORDER BY spend DESC
LIMIT 10

Why send Bing Ads data to BigQuery?

Ad creatives that never expire

Creative URLs expire. Detrics archives your campaign images and videos permanently.

History without limits

Platform APIs cap how far back you can query. In BigQuery every Bing Ads sync is stored across its 10 tables, so you accumulate years of your own history.

One warehouse for everything

Join Bing Ads with the rest of your platforms in one place, no copy-pasting between sheets.

Ask Claude about it

With your data in BigQuery, Claude can answer business questions about Bing Ads in plain language.

Bing Ads tables in BigQuery

This is what Detrics creates for Bing Ads: 10 preset tables with scheduled syncs, plus any custom one you define.

Campaign Performance

account_overview_daily

Account-level performance metrics and spend

account namespendimpressionsclicksCTRaverage CPC+2

campaign_performance_daily

Campaign performance and budget utilization

account namecampaign namespendimpressionsclicksCTR+5

campaign_performance_daily

Monthly campaign performance and revenue

account namecampaign namecampaign statusspendimpressionsclicks+7

+3 more tables in this group

Keywords & Search

keyword_performance_daily

Monthly keyword performance metrics

campaign namead group namekeywordspendimpressionsclicks+5

search_terms_analysis

Search queries that triggered your ads

campaign namesearch querykeywordspendimpressionsclicks+4

keyword_quality_scores

Quality score components for optimization

campaign namead group namekeywordimpressionsclicksquality score+4

+1 more table in this group

HOW IT WORKS

From Bing Ads to your warehouse

Connect your account once. Detrics handles schemas, syncs, and backfills.

First step

Connect your first datasource

Link any of 32+ marketing and ecommerce platforms in a couple of clicks.

Connect a source

Second step

Set up your destination

Point Detrics at your BigQuery project and dataset. We write the SQL and handle the setup for you.

Set up destination

Third step

Create your transfer

Choose what to sync and how often. Detrics builds and runs the pipeline for you.

Create a transfer

And that's it

Real-time data, forever

Your data lands in the warehouse and stays fresh automatically. We handle the syncing, the maintenance, and every API update for you.

Book a demo

In the demo we set everything up for you and save you hours.

Then ask Claude about it

With Bing Ads in BigQuery, the Detrics MCP server lets you run queries in plain language. MCP access is included with every BigQuery plan.

Which Bing Ads campaigns should I pause this quarter?

What was my Bing Ads spend last month vs. the month before?

Which campaign performed best on Bing Ads this week?

Explore the Bing Ads MCP server

Every Bing Ads field, on demand

Preset tables curated by our team
Custom tables with any field combination
Incremental syncs that only load new data
Automatic backfill of up to 12 months of history

85 metrics

53 dimensions

View Bing Ads Fields

Get Bing Ads into your warehouse this week